Tuesday, April 11, 2017
An Easter tradition in Norway focuses on reading crime stories and detective novels during the holiday. It is believed that it goes back to 1923 when the Norwegian poet, Nordahl Grieg, and the writer Nils Lie wrote a book entitled Bergen Train Looted In The Night. Once it was finished, Nordahl and Nils came up with a perfect advertising plan. Their master solution was to advertise the book by printing the title on the front page of Norwegian daily, Aftenposten, during the Easter of 1923. The book became an instant hit and the tradition of påskekrim – translated as ‘Easter Thrillers’- began.