"There's a little corner of W11 that's bibliophile heaven. Blenheim Crescent, off Portobello Road, is home to Books for Cooks, The Travel Bookshop and Blenheim Books and now, just round the corner, is Lutyens & Rubinstein.
Opened about a year ago by agents Sarah Lutyens and Felicity Rubinstein, this is a general bookshop that keeps away from the specialities of the other three. (Notting Hill really is the place for good manners.) They maintain the latest in literary fiction titles and originally stocked their backlist by emailing everyone they knew and asking for the 100 books they would like to find in a bookshop - and looking at the number of titles in here, they seem to have taken everyone at their word."
I'll have to hit it next time I'm in London.
More at Londonist