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Niagara on the Lake, Ontario, Canada
My virtue is that I say what I think, my vice that what I think doesn't amount to much.

Friday, January 08, 2016

Brazil Gives Out Books That Double as Subway Tickets

Brazil’s Ticket Books are free books that work as subway tickets.To celebrate World Book Day last April 23rd, Brazilian publisher L&PM gave away 10,000 books at subway stations across Sao Paulo. Each book came with ten free trips. Riders could then recharge them and use the books again or pass them on to others to encourage more reading, an important public service given that Brazilians only read two books per year on average.

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