Despite everything we learned in elementary school parables about swans and ducklings, the simple fact is that people really do judge books by their covers. And that's why Knopf art director Chip Kidd is a writer's best friend. Over the last twenty years, Kidd's creations have drawn readers to books by David Sedaris, James Elroy, and Michael Crichton (to name a few).
Tuesday, August 14, 2007
Judging books by their covers
How to Make People Buy Books
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