Monday, July 02, 2012

The Book That Disappears if You Put It Down

 “El Libro que No Puede Esperar” (The Book That Can’t Wait), is a format developed by Argentinian publishing house Eterna Cadencia, as a way to promote young authors, who ”if people don’t read their first books, never make it to a second.” The books come sealed in a plastic wrapper, and once that is removed and the books cracked for the first time, the ink begins to age and in 60 days time readers are left with nothing but the covers and a bunch of blank pages.

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