How Writers Build the Brand

Gold standard: Ernest Hemingway's 1951 magazine advertisement. Credit Advertisement From P. Ballantine & Sons, Newark (1951)

"In this era when most writers are expected to do everything but run the printing presses, self-promotion is so accepted that we hardly give it a second thought. And yet, whenever I have a new book about to come out, I have to shake the unpleasant sensation that there is something unseemly about my own clamor for attention. Peddling my work like a Viagra salesman still feels at odds with the high calling of literature."

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